This holiday season, every gift purchased through GoodSearch.com can earn a donation of up to 30 percent of its value for a favorite charity, along with money-saving coupons for the customer. More than 2,500 national retailers are participating in the program, including Apple, Target, Toys “R” Us, Ralph Lauren, Macy’s, 1-800-Flowers, PetSmart and  Expedia.

Instead of limiting qualifying purchases to a particular product and charity, the campaign includes nearly every product in the store. The donation goes to the charity or school of the shopper’s choice with the cooperation of the organization’s GoodShop, which has raised more than $9 million for charities ranging from The American Red Cross and ASPCA to local homeless shelters and  schools.

Each Internet search through the website also earns the charity about a penny. With GoodDining, meals at more than 10,000 restaurants earn donations, with more than 100,000 charities and schools benefitting. UNICEF has used money from GoodSearch and GoodShop to provide clean drinking water to more than 200,000 children.