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Natural Awakenings North Central New Jersey

Style Guidelines


General Natural Awakenings writer's styling guidelines

  • Establish a strong lead paragraph and compelling close.
  • Remember the five Ws: who, what, where, when and why.
  • Write in third-person news style for briefs & most articles (them/they/those/people/attendees).
  • Alternatively, for articles, use we/our/us. Avoid the less formal second-person ‘you’.
  • Use a clear, logical order for content. (Samples at NaturalAwakeningsMag.com.)
  • Use action verbs (E.g., ABC offers; not ABC is offering).
  • Use plain language and briefly define technical terms.
  • Keep sentences and paragraphs short.
  • Include short anecdotes or case studies to illustrate key points–then expand the focus to a wider context.
  • Use strong, genuine quotes to aid in reader identification.
  • Add credibility with scientific studies, statistics and updates on trends.
  • Single space after periods.
  • Punctuation "inside" quotes.

What our readers expect:

  • We focus on hope, healing, practical tips and benefits. Every reader wants to know how they can personally use and benefit from this information in their life journey.
  • Attribute all medical or health claims and scientific study results; cite credible, authoritative sources. List additional resources in an italicized endnote.

What our readers won't see:

  • A depressing lists of symptoms and technical details of treatment.
  • Extended, first-person (I/me/my) accounts of life journeys.
  • Marketing or sales copy heavy on blatant self-promotion disguised as an article (we have advertising and our Spotlights for that, which our readers enjoy as well).
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5 Top Tips to Finding Your Next Doctor

1 Keep an Open Mind! Healthcare has come a long way. Today, you have access to practitioners that branch outside of traditional medicine and aim to identify the root causes of conditions while using alternative treatments that may help you get the relief you need. Just because it’s not a pill, doesn’t make it pseudoscience.

2 Build Your Health Care Team. There is no one doctor that can be the be-all-end-all for your health needs. Be sure to have a team of practitioners with different “lenses” and areas of expertise who will treat the root cause and not just the symptom(s).

3   Environment Influences Healing. Health is multi-factorial. Your mental and emotional environment plays a pivotal role in your healing potential. Your doctors and their staff should create an office atmosphere filled with positivity so you can get the most out of your care.

4 Your Story Matters.  Before you begin any treatment, be sure to have a comprehensive consultation to discuss your health concerns. Find practitioners who welcome questions and will take the time to listen and treat you with respect.

5 Report of Findings. When it comes to our health, we often make decisions without understanding the risk versus benefits. Knowledge is an important part of the healing process and is essential to make conscious, informed health decisions. Find practitioners who take the time to explain their exam findings and the recommendations for treatment in ways that make sense to you.

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